Bamforth & Co. of Holmfirth (England) and New York published this postcard circa 1910 ("photo only copyright 1910"). It was printed in England and is part of Series No. 1648. I wish I knew what the rest of the series is about. The other postcards in the series are probably related to some aspect of this scene--but which one? The reason I bought this postcard is that I collect "postcards about postcards," and this card has a Bamforth's display in the background (see enlarged detail below).
I often have difficulty in understanding the humor on postcards from the early twentieth century, even when they are American. This postcard was used in the U.S., but its style is more English than American. I suspect this postcard would probably be understood better by someone in England--and there are many Sepians from England. Can anyone identify the "well-known paper?" The humor on postcards often depends on words or phrases with more than one meaning. In this case, the humor on the postcard also seems to depend on the various meanings of "take in."
Bamforth & Co was started in 1870 by James Bamforth, a portrait photographer. In the late 19th century the company specialized in making lantern slides. Bamforth postcards evolved from the slides by the early 1900s. Their early postcards were based on photographs and included illustrated songs and comic subjects. By 1905 there were branches in New York and London, although the main office remained in Holmfirth. By the end of WWI 20,000,000 cards were being printed every year, and artist drawn postcards were more popular. Bamforth continued producing postcards through most of the twentieth century. The company was best known for its saucy seaside comics, a peculiarly British phenomenon.
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