Above is a postcard version of the 1924 poster used in the Careful Crossing Campaign by the American Railway Association. This campaign is described in an July, 1922 article Careful Crossing Campaign Gets Nation's Support by the National Safety Council. Here is an excerpt from that article:
Over a million and a quarter of the Cross Crossings Cautiously Bulletin have been distributed and conspicuously placed throughout this country and Canada. A replica of the poster in the form of a "sticker" to be used on outgoing United States mail has been purchased by the railroads to the extent of over 6,000,000. About 60 percent of all the moving picture houses in the country are daily using as a colored slide a copy of the poster. Most of the radio broadcasting stations have carried the message to their numerous receivers.Here is the 1922 poster image that accompanied that article:
Below is a stamp/sticker with the 1923 Cross Crossings Cautiously design, which was also reproduced on a postcard. I don't have that postcard, but I saw an example on eBay with a message printed on the back. The message urges joining the CAREFUL CROSSING CLUB by mailing five of the postcards to auto driving friends to help reduce deaths and injuries at railroad crossings.
This engaging Kodachrome drama (formatted for television broadcast) from the Union Pacific ostensibly deals with safety at railroad grade crossings, but it's also about much more: youth's feeling of invulnerability; the highway patrolman as an authority figure; the look of the rural and urban West in the late 1950s; the urge to speed through a sparsely populated agricultural landscape; and the train's role as farmer's servant and potential killer.
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