Above is a postcard advertising Egg-O-See cereal. It is a souvenir from the 1907 Jamestown Exposition which was held in Jamestown, Virginia to commemorate the 300th anniversary of the founding of Jamestown in the Virginia Colony. They must have given away a lot of these postcards — they are still fairly easy to find more than 100 years later.
A monotone version of the same image was used in the magazine ad shown below. Egg-O-See was a whole wheat cereal. The manufacturer made a lot of fantastic claims in the ad that would not be allowed in cereal ads today. It was even claimed that Egg-O-See kept the blood cool, making it an ideal summer food!
Another ad ca. 1906 showed some children having an "Egg-O-See Party" and described how the cereal was made:
Still another ad stated "Egg-O-See is recognized as the leading flaked cereal food of America" and described the manufacturing process as follows:
There is no food product that contains so many of the elements necessary to health and proper nourishment as the whole wheat grain, properly cooked. Egg-O-See is made from the whole grain of the the very best white wheat grown. It is first thoroughly steam-cooked, with every sanitary precaution, and then it is flaked and crisped to a delicious brown, in ovens specially made for this purpose so that every package is exactly the same. That is scientific food making; the Egg-O-See way. (source)
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