Here are two mid-1930s postcards advertising fancy fruit gift packages from Indian Rocks Fruits, Inc. and Rancho Margarita. Florida is a big citrus producing state, and the mid-1930s was a time when auto travel to Florida was increasing. Roadside shops sprang up along the highway where tourists could stop and buy fruit to eat and ship.
The prices seem absurdly low now, especially considering that they included shipping. The largest size in a wooden crate was 90 pounds and cost only $7.50 from Rancho Margarita.
The Orange Blossom Groves postcard below is a circa 1950 example of one of the shops. The first Orange Blossom Groves location was opened in 1946, and the one in Clearwater was opened three years later. This is now closed, as are most of the old Florida tourist-oriented roadside citrus attractions.
The Orange Shop shown in the video below opened in 1936 and is still in business. Their current "free shipping specials" of approximately 27 pounds. cost over $70.
Visit Sepia Saturday
To See More Vintage Images