Reader's Digest for Christmas

This 1944 postcard announcing a gift subscription to Reader's Digest is mainly interesting for the note on the address side:

By using this inexpensive postcard to announce each Christmas Gift, The Reader's Digest saves about $36,000. The money saved, after deductions for taxes will be given to the U.S.O.

At a few cents per subscription, that represents a lot of subscriptions.

I have fond memories of the Reader's Digest. My mother had a lifetime subscription to Reader's Digest. The magazines kept coming for about 50 years. I thought that was unusual until I found a couple of stories on the internet about lifetime subscriptions that lasted even longer:

• 65-year-old subscription still serving Encinitas family
• Reader's Digest Forever