Today's postcard is related to news about the freeze that damaged the citrus crop in California. From a recent news report :
This particular postcard also has an interesting back, so I have shown that too. The cancellation advertises the 1915 World's Panama-Pacific Exposition in San Francisco. The stamp is carefully placed, but upside down. I believe this is probably an instance of the Language of Stamps. An upside down stamp has become associated with the message "I love you."
Cold weather and freezing temperatures have decimated California's orange crop leaving the state's growers facing losses that could run to more than $1bn.
The freezing temperatures prompted Arnold Schwarzenegger, California's governor, to proclaim a state of emergency in 10 of the state's counties.
I don't know whether the sideways writing in the message space is of any significance, but the message itself is quite interesting. It is written from Aunt Vera to Vera Mae:
What do you think of this? Are you a nice girl,
and do you take good care of Grandma? If I hear good reports of you —
"We'll see what we'll see."
Among a number of hits on the web for Language of Stamps (most of which refer to a 2005 New York Times story) was one at a blog named "Orange Crate Art." What a coincidence! From this I learned that Orange Crate Art is a song by Van Dyke Parks and the title of a 1995 album by Van Dyke Parks and Brian Wilson. "Orange crate art was a place to start."
Nowadays, if you want to send someone some oranges from California, you don't even have to be in California. You can place an order online at a number of companies (e.g.,The Orange Store)—at least when oranges are available.