This is President Ford's first official portrait photographed August 27, 1974 by David Hume Kennerly. More photos and information about them can be found at Gerald R. Ford Presidential Library & Museum website. Press releases and tributes to Ford are at the Gerald R. Ford Memorial site.
Information on the back of postcard is as follows:
President Ford was born in Omaha, Nebraska, July 14, 1913. After attending Yale University Law School and serving in the U.S. Navy during World War II, he was elected to the United States House of Representatives in 1948.
President Ford served as a congressman from the State of Michigan for 25 years. He was nominated to the Vice-Presidency on October 12, 1973 following the resignation of Spiro Agnew. He succeeded to the Presidency on August 9, 1974.
Gerald R. Ford, the 38th President of the United States
July 14, 1913 – December 26, 2006