Wednesday, May 23, 2007
Holiday Inn's Great Sign
The traditional, Holiday Inn roadside sign used during 1950s-1970s era was known as “The Great Sign.” The signs were large, eye-catching, and were an American icon as recognizable to the highway traveler as the golden arches of McDonald’s.The signs were also expensive which led to their phase-out in 1982. It is doubtful that any of the old classic signs remain today.
My favorite Holiday Inn postcards are these generic artist-drawn designs of the 1960s. These postcards illustrate and promote the 1960s version of the idealized American family on vacation.
The postcard with the poolside scene also shows a Gulf Oil sign in the background, an instance of co-branding. In 1963, Holiday Inn signed an agreement with Gulf Oil Corporation to accept Gulf credit cards at its hotels. In return, Gulf would build service stations on the premises of many Holiday Inns, especially those on or near major highways.
For more information on Holiday Inn and its sign:
Wikipedia — Holiday Inn Great Sign
Wal-Mart of the Hospitality World
Come Inn Off the Highway
The Holiday Inn Sign