Monday, April 2, 2012

Washburn-Crosby Co. - Gold Medal Flour

The Washburn-Crosby Company in Minneapolis, Minnesota was a predecessor to General Mills. General Mills was created in 1928 when Washburn-Crosby President James Ford Bell directed the company to merge with 26 other mills.

Washburn-Crosby began using the brand name Gold Medal on the company's best grade of flour after their Superlative Flour was awarded a Gold Medal in 1880 at the first Miller's International Exhibition, held in Cincinnati, Ohio. At that exhibition Washburn-Crosby was awarded the three top prizes: the Bronze Medal for Parisian Flour, the Silver Medal for Extra Flour and the Gold Medal for Superlative Flour.

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