Here are two advertising postcards Copyright 1913 by Hartman Furniture & Carpet Co. Chicago. The first shows "Mr. Cornell and his wife" with their baby, enjoying their home furnished with furniture they bought from Hartman's. A facsimile of a letter they reportedly wrote to the company tells how pleased they were with their furniture:
Dear Sirs:(Note: There is an online real estate listing for an old house built in 1917 at that address!)
My wife and I want to give evidence of how your credit plan has made us happy and comfortable; and I am herewith sending you a photograph of our home so that you can see how beautiful it looks with the furnishings we bought from your catalogue. We are delighted with the goods and we figure that we have saved about 50% on the prices charged by other firms. Show this picture to others whom we hope will deal with you, too.
As ever your customers
Mr. & Mrs Frank Cornell
221 W Nebraska Ave.
Hartman had a large mail order catalog as well as a number of stores. The company was established in 1855 and had 22 stores in 1913. The postcard below shows the cover of their "420-page catalog of 8000 Home Furnishing Bargains." They used the slogan "Let Hartman Feather Your Nest" in their advertising. I have some other Hartman advertising postcards on my blog here that were clearly targeted at newlyweds.
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