Thursday, September 24, 2009

PFF - Vintage Standard Oil Ad



Back in the 1950s men and women still wore hats a lot, hardly anyone used seat belts, and booster seats were unheard of. This family looks like they are heading to church or Grandma's house--even in the 1950s they probably wouldn't have dressed up like this for a long road trip.

The Standard logo on this postcard was the logo used from 1946 to 1960. It combined the Standard torch with the Amoco oval. The logo was redesigned in 1960 with a more stylized torch and a flatter oval.

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13 comments:

  1. Marie ReedSeptember 25, 2009 at 7:42:00 AM CDT

    My Grandfather was an engineer at Standard Oil!

    ReplyDelete
  2. TussySeptember 25, 2009 at 7:46:00 AM CDT

    It seems their family is big, but mom still very beautiful :)

    Happy PFF!

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    ReplyDelete
  3. RobinSeptember 25, 2009 at 8:39:00 AM CDT

    Ah yes....those were the days....
    no seatbelts to tie you down.
    :-)

    Have a beautiful weekend

    ReplyDelete
  4. AimeeSeptember 25, 2009 at 8:48:00 AM CDT

    Wish more families still dressed like that today! They look very happy!

    Great card!

    ReplyDelete
  5. Paul van YperenSeptember 25, 2009 at 10:01:00 AM CDT

    Interesting information. And I love this kind of fifties illustrations. Thanks for sharing.

    ReplyDelete
  6. SheilaSeptember 25, 2009 at 10:56:00 AM CDT

    Great card - it's so much of an era. I can't remember when seat belts came in force in the UK, but I feel it was well into the 60s - those awful non-retracting ones.

    ReplyDelete
  7. Beth NiquetteSeptember 25, 2009 at 11:21:00 AM CDT

    Hahahaa...what a wonderful piece!

    Happy PFF!

    ReplyDelete
  8. Beth NiquetteSeptember 25, 2009 at 12:12:00 PM CDT

    Well, you're probably right about her posing for the photographer--however, the romantic in me, wonders about the girl behind the picture. (grin)

    Have a GREAT day!

    ReplyDelete
  9. SnapSeptember 25, 2009 at 1:15:00 PM CDT

    Those were the days. Sunday afternoon rides in the country ... watermelon ... Great card that brings memories! I think families today should take those weekend drives ... or walks! :D

    ReplyDelete
  10. viridianSeptember 25, 2009 at 2:25:00 PM CDT

    Happy PFF!

    ReplyDelete
  11. maryt/theteachSeptember 26, 2009 at 2:35:00 PM CDT

    I would always appreciate clean bathrooms on a long car trip! :) Great post!

    ReplyDelete
  12. prashantOctober 1, 2009 at 3:43:00 PM CDT

    It seems their family is big, but mom still very beautiful :
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    ReplyDelete
  13. UnknownMarch 27, 2013 at 7:22:00 PM CDT

    The Standard torch logo was redesigned in July 1960, about six months before the merger between Standard and Amoco when Amoco became "American" in early 1961 with the same redesigned torch logo.

    ReplyDelete