The Valentine postcard above was published by Whitney about 1925. The Betty Crocker's Cookbook below is the ©1969 cookbook (Sixth Printing, 1970) which I bought when it was new. The picture of Betty Crocker on the back cover is the 1968 version. My cookbook looks like it has been used a lot, but it really hasn't. The wear and tear is mainly because the book doesn't have a very durable cover--it looks like the covering is cloth but it actually is thin paper.
I am showing a couple of snippets from this cookbook. First is a picture of cake testing in the Betty Crocker Kitchens.
In honor of Valentine's day, I am showing the recipe for Betty Crocker's Best Chocolate Cake including the Valentine Heart Cake variation.
Next are some snippets from a 1950s flour sack insert. The old pre-1955 picture of Betty Crocker is on this insert. I am including some recipes for Streusel Cream Peach Pie and pastry, an ad for Betty Crocker's Picture Cook Book, an order form for the cookbook and silverware, and a coupon. The silverware shown is the Queen Bess Pattern by Oneida. The coupon expired in 1957.
I'm participating in Vintage Thingie Thursday