Dutch Boy Paint has been around for more than 100 years. It was originally a product of The National Lead Co. which was founded in 1907. This postcard is copyright 1906 by National Lead Co. A Dutch Boy was chosen to symbolize the company's method for creating high-quality paint products known as the "Dutch Process." That process originated with two chemists in 16th century Holland.
The image of the Dutch Boy on the postcard was reproduced from an oil painting by Lawrence C. Earle that was commissioned for promotional purposes. The model for the painting was actually a nine-year-old Irish-American boy who lived near the artist. According to the official Dutch Boy website, the Dutch Boy logo has changed seven times since 1907. The style of the logos varied but all of them featured the Dutch Boy wearing overalls, a hat, and clogs. The current Dutch Boy is like the original.
The other versions of the Dutch Boy logo are shown on the Dutch Boy website, and a variety of examples of its use are shown in the Gallery of Dutch Boy Ads and Posters.
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