Football is a Thanksgiving tradition in the United States. I am not really a sports fan, but I am a "Thanksgiving Girl" (I was born on Thanksgiving) and a beer lover.
This is a three-panel postcard advertising Aurora Brewing Co. beers. The image above shows the card when it is closed. When you open the cover part shown below, a Thanksgiving menu is revealed.
Click on the images below if you want to more easily read the text.
The menu seems rather elaborate. "There is nothing lacking" in this menu, which naturally includes A . B. C. Beer. I never would have thought of fried smelts as a Thanksgiving treat. However, the menu is quite similar to the Thanksgiving at the White House, Circa 1887 menu, which also included fried smelts.
When fully open, the card has a message about supporting local enterprises. "You cannot get a purer, more wholesome or more satisfying beer any where than you get right here at home under the Aurora Brewing So.'s labels."
The center panel has a price list and a half-size postcard that can be used for ordering. You could have "Deliveries made in plain wagons if desired." (You might not want your neighbors to know you drank beer!)
The panel on the right has a message about the health benefits in A. B. C. Beer. You would never get away with this kind of advertising now!
A. B. C. Beer is a boon to the tired housewife--the run-down business man--every ailing member of the family. It sharpens the appetite--builds up the impoverished blood--imparts new life and vigor to the whole system. Your physician will advise the use of it.
When completely closed, the back of the card has a space for a mailing address and a stamp.
Here are views of the three panels as they look when when the card is open.
The following information about the Aurora Brewery is from Tavern Trove:
Trade names for the brewery at 430 River Street, Aurora, IL.
J.O. McInhill, Aurora Brewery 1874-1877
J.V. McInhill 1877-1884
J.P. Dostal (Addressed at 212 North River Street) 1886-1890
Aurora Brewing Co. 1890-1920
Brewery operations shut down by National Prohibition in 1920
Readdressed to 430 North River Street circa 1934
Reopened as the Aurora brewing Co. in 1934
Closed in 1939
Aurora Beer 1890 - 1920
Aurora Beer 1933 - 1939
For some history of Thanksgiving football, see Football on Thanksgiving: A Brief But Comprehensive History.
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