Sunday, April 19, 2009

Emma V. White - "North Star" Seedswoman

It is about time to be thinking about planting a garden. Although it is too early for most garden plants to be safe in Minnesota, some flowers like pansies and snapdragons can survive in colder weather.

This postcard is Compliments of Miss Emma V. White and has an offer on the back to introduce her seeds:

Send a dime and addresses of two others who grow flowers, and I will send you five of these Floral Postal Cards and three packets of seeds: Best Mixed Nasturtiums, Asters, Pansies (regular price 20c.); also if you request it, my pretty 1911 catalog of best seeds grown.

"North Star" Seedswoman
3010 Aldrich Ave., S., Minneapolis, Minn.

The Two Many Tomatoes blog has a very interesting post about The Three Seedswomen of Minneapolis. Emma V. White was one of the three, and a cover of one of her catalogs has the same picture that is on this postcard.

This postcard is made by Chilton Company, Phila., Pa., U. S. A. Judging by the cards I have, it seems like Chilton must have specialized in advertising. Not all of their postcards were marked with the Chilton name. For example, postcards for the 1911 Minneapolis Civic Celebration exist both with and without the Chilton name, but both varieties have the same style "Post Card" logo with the "P" elongated into a divider.

Many beautiful Minneapolis Seedswomen Catalogs are shown on the University of Minnesota Media Archive.


  1. Splendid vintage postcard of flowers, I love this card.

  2. I like the back as much as the front too! My Grandmother always planted snapdragon. I have such fond memories attatched to them!


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